Jostens — Inventor & Creative Director
My Role
During the COVID-19 shutdown, when yearbook sales and traditions were at risk, I conceived and championed a virtual signing experience so students could sign one another’s yearbooks online. Partnered with the PE firm and Jostens executives, who backed the concept enthusiastically.
Process
Led an 8-week, time-crunched sprint of remote ideation and design using Mural to drive alignment and momentum. Orchestrated daily design and engineering collaboration; we designed, built, and launched the product working seven days a week and many late nights to meet the end-of-school window.
Outcomes (first 30 days post-launch)
2.6M unique views
5.3M sessions
20M page views
210k digital books created
680k signatures submitted
The experience received national coverage and served millions of students across the U.S. and Canada.
What I’m Proud Of
Speed with quality, clear remote facilitation, and creating a joyful, inclusive alternative during a tough year.
WEB EXPERIENCE - RESPONSIVE
The consumer experience was lightweight yet highly considered for ease of use and maximum engagement.
STYLING
We hired an illustrator to create an approachable yet unique experience that allows student to express themselves on their terms (within constraints!)
IDEATION + INNOVATION
Although a tight timeline, significant time was taken to research the digital landscape to design an experience that rivaled the most popular apps globally.
VISUAL DESIGN
Although a tight timeline, significant time was taken to research the digital landscape to design an experience that rivaled the most popular apps globally.