Mastercard | Manager of Experience Design

Context
National mental-health campaign encouraging Americans to take #OneMoreDay of vacation to support well-being—and make that extra day count.

Role
Manager of Experience Design. Led discovery and concepting for the campaign experience: interviewed clients and partners, defined goals across Mastercard/issuers/cardholders, prioritized requirements, and designed/prototyped three directions before delivering the final responsive experience.

Process

  • Client & partner interviews to align objectives and success measures

  • Concept exploration (3 distinct directions) with rapid prototyping

  • Content strategy + art direction to evoke energy and optimism

  • Usability checks and design iteration

  • Design system handoff and QA for responsive build

Outcomes

  • Campaign received national coverage and strong client feedback

  • Final experience was widely used by cardholders (millions reached)

  • Travel spend increased by 6.6% (5.25% more than other categories)

  • TV spot (produced by a separate team) amplified the digital experience

PRESENTATIONS

We visualized the experience with rich mock-ups to enable efficient presentations and approvals. This enabled us to win the build project phase.

RESULT

The outcome of the project was a deeply emotional experience that became a national story in the USA.

WEB PAGES - RESPONSIVE

Working closely with MC’s guidelines, we researched the latest in front end browser capabilities to create cutting edge interactions.